OpenSwim Website

Client Overview

• Client Name: OpenSwim
• Industry: Swimming Training and Community
• Website URL: open-swim.com

Challenge

OpenSwim came to us while their website project was already in difficulty. The build needed to be recovered and reworked in a way that matched how their team wanted to manage the site day to day.

The team also had resources spread across multiple domains, needed French and English content handled properly, and wanted the site to connect with their newsletter CMS. The site could not just look right on launch; it needed to be manageable for the people who would keep it current.

Project Goals

• Rebuild the website in Elementor so OpenSwim’s website managers could edit pages using a tool they already understood.
• Consolidate resources that had previously been spread across multiple domains.
• Support French and English versions of the site, including redirects across language-specific domains and URLs.
• Connect the website with OpenSwim’s newsletter CMS.
• Use Advanced Custom Fields and custom post types to make recurring content easier to manage than a standard page-only Elementor setup.

Process and Development

1. Project Recovery: Reviewed the existing build issues and rebuilt the site around a more maintainable WordPress and Elementor structure.
2. Editor-Friendly Pages: Created Elementor-based page templates so the team could update content without needing a developer for routine changes.
3. Structured WordPress Content: Integrated Advanced Custom Fields and custom post types for content that needed a more reliable editorial workflow.
4. Multilingual Configuration: Set up French and English site structure, then handled redirects so users from different domains and language routes reached the right content.
5. Newsletter CMS Integration: Connected the site with OpenSwim’s newsletter CMS to support ongoing communications from the website.

Solutions Delivered

• A rebuilt WordPress website that uses Elementor for familiar, flexible page editing.
• Consolidated multilingual content across one cleaner web presence.
• Redirect handling for traffic arriving from multiple domains and languages.
• Custom post types and ACF fields to keep structured content easier to update and less fragile.
• Newsletter CMS integration to connect the site with OpenSwim’s wider communications workflow.

Results

• OpenSwim received a recovered website project that their team could confidently manage after launch.
• The multilingual setup created a clearer experience for English and French audiences.
• Consolidating domains and redirects reduced fragmentation across the wider OpenSwim web presence.
• The combination of Elementor, ACF, and custom post types gave the team more editorial control without forcing everything into generic page layouts.

Conclusion

The OpenSwim website is a practical example of rebuilding around the client’s operational reality. The final site kept Elementor at the centre of the editing experience while adding the structure, multilingual handling, and integrations needed for a more maintainable WordPress platform.

Client testimonial

James at WildPress built our website in WordPress using Elementor, and the experience was excellent from start to finish. He was highly knowledgeable, responsive, and very easy to work with throughout the project. The work was delivered quickly and exactly as quoted, with a high standard of quality. I'd happily recommend him for anyone looking for reliable and efficient web development support.

Oli Lacigova , CEO, OpenSwim